SEO is NOT bunk, but your SEO Strategy sucks for sure :)
"Sumit, we are NOT very keen on trying your strategy"
Well normally we do spend a lot of time doing audits, competition analysis for every MarketMongoose client who comes on board with us and give him basic tips to first improve the onpage SEO first before we start working on the offpage strategies. For most big ticket clients I create custom strategies personally like I did for this one.
I will discuss the strategy in detail and may be I can get some feedback from the SEO practitioners in the community about what you guys feel about it.
The client is a Venture Capital funded company from India, in gaming niche, their main web property is a flash games aggregate site like miniclip.com and y8.com,to protect his privacy am not disclosing his name or domain.
So I took special time and care to work on his proposal, the first step being digging what the competitors are doing. To which I found that one of the main competitors miniclip has created a number of feeder sites (similar flash game sites with good onpage and games powered by miniclip). And they were SEOing these feeder sites via automated link building methods. Just seeing the backlink profile of the feeder sites you would make out what they are doing.
As you can see they are doing pretty good with this strategy and going great.
So I asked them to do something similar create 50-100 feeder sites and SEO them like miniclip has done. Doing this miniclip is pulling 3.8 million visitors which is 10M$ worth of organic SEO trafffic just from USA alone.
However in my proposal I used the WORD - Grey Hat, which I feel this is, as you are creating satellite sites which is against Google's policies. You can read the exact proposal here - https://www.dropbox.com/sh/8sl92x04r...0Proposal.docx
And If you are interested you can download the related research documents from here - https://www.dropbox.com/sh/8sl92x04rpjqju5/sr-tsHBr_4
However, as expected the first response which I got from their business head read this -
So I asked them to do something similar create 50-100 feeder sites and SEO them like miniclip has done. Doing this miniclip is pulling 3.8 million visitors which is 10M$ worth of organic SEO trafffic just from USA alone.
However in my proposal I used the WORD - Grey Hat, which I feel this is, as you are creating satellite sites which is against Google's policies. You can read the exact proposal here - https://www.dropbox.com/sh/8sl92x04r...0Proposal.docx
And If you are interested you can download the related research documents from here - https://www.dropbox.com/sh/8sl92x04rpjqju5/sr-tsHBr_4
However, as expected the first response which I got from their business head read this -
I am damn sure he didn't even read the whole proposal and tried to analyse what I proposed and just replied seeing the word Grey hat, cause he mailed me within 5 mins after me sending my proposal and there is no way you can analyse the whole research I did in 5 mins.
Now, these business heads have no fucking clue about SEO and they somehow are hired due to their fancy professional degrees from some reputed Indian College. And they advice their CEO's and Top management based on their bullshit knowledge.They have no first hand experience like us who have ranked over 1000 sites. Although the CEO of this company is quite intelligent, at-least he sounds intelligent in his posts but I didn't expect him to be so dumb about decision making on his companies' digital marketing strategy and top of that he has the balls to say that SEO is bunk, based on what his so called lazy heads of various departments feed him hehe.
Anyways, I had to reply him to make him understand why he should choose my strategy and why it will work for him and his company in long term and I tried to explain him with clear cut analogy, this was my reply.
Now, these business heads have no fucking clue about SEO and they somehow are hired due to their fancy professional degrees from some reputed Indian College. And they advice their CEO's and Top management based on their bullshit knowledge.They have no first hand experience like us who have ranked over 1000 sites. Although the CEO of this company is quite intelligent, at-least he sounds intelligent in his posts but I didn't expect him to be so dumb about decision making on his companies' digital marketing strategy and top of that he has the balls to say that SEO is bunk, based on what his so called lazy heads of various departments feed him hehe.
Anyways, I had to reply him to make him understand why he should choose my strategy and why it will work for him and his company in long term and I tried to explain him with clear cut analogy, this was my reply.
To which finally they finally replied - "Sumit, we are NOT very keen on trying your strategy"
What I feel is I basically blew up the whole thing since I was being HONEST and admitted that I am suggesting Grey Hat and used the word Grey hat in the proposal. I am confident that had I NOT used this word and just asked to copy what miniclip is doing, they wouldn't have even cared.
What do you guys think, how would you guys have approached a similar situation. I am not upset or mad at what I did, but quite disappointed that I lost a deal by trying to educate a customer and speak the truth.
Your thoughts?
What I feel is I basically blew up the whole thing since I was being HONEST and admitted that I am suggesting Grey Hat and used the word Grey hat in the proposal. I am confident that had I NOT used this word and just asked to copy what miniclip is doing, they wouldn't have even cared.
What do you guys think, how would you guys have approached a similar situation. I am not upset or mad at what I did, but quite disappointed that I lost a deal by trying to educate a customer and speak the truth.
Your thoughts?
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